OpenAI finally fixes its logo in bold rebrand
Despite recent surprise competition from the likes of DeepSeek, OpenAI remains the biggest name in AI right now. The company behind ChatGPT has experienced exponential growth in recent years, and as a result wasn't particularly anchored by a strong visual identity. That's all changed today with the company unveiling its first ever rebrand.
OpenAI unveils fresh rebrand with new logo and typeface
OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with AI innovation.
ChatGPT maker OpenAI now has a new logo to match its rebranding. This is what it looks like
There's also a brand-new typeface. OpenAI's new typeface, OpenAI Sans, is now available in five main core weights: Light, Regular, Medium, Semi-Bold, and Bold. Each is paired with its own italic style.
OpenAI’s rebrand tries to tap into the emotional side of AI
OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI Sans.
OpenAI Unveils New Logo in Rebranding Push
ChatGPT-maker OpenAI unveiled a new logo, typeface (font), and color palette in a rebranding push. Although the changes are not very drastic,
OpenAI’s rebrand is meant to make the company appear ‘more human’
OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.
Here’s OpenAI’s new logo
OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans.
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