Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Having reviewed the liquid version when it first dropped, we had to get our hands on the newest buzzy blush to see how it stacks up against the OG. Perhaps no Rare Beauty buy is quite so discussed ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

Rare Beauty’s Director of Global Artistry, Cynthia Di Meo, shares the best products for a no-makeup minimalist look ahead of 4th Annual Rare Beauty Mental Health Summit with Selena Gomez.

As if Selena Gomez ’s stellar voice and acting skills weren’t enough, the “bluest flame” singer proved a triple threat in ...

Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy ... this is a stark departure from the brand’s TikTok-viral Soft Pinch Liquid Blush, which is known for only taking one drop (and sometimes ...

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...