With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Among all the hyped-up, overpraised and inevitably underwhelming beauty formulas that fight for our attention on TikTok, there are a rare few that truly deserve the fame and accolade. Quick to ...

Having reviewed the liquid version when it first dropped, we had to get our hands on the newest buzzy blush to see how it stacks up against the OG. Perhaps no Rare Beauty buy is quite so discussed ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush.

Fresh off the news of her billionaire status, Selena Gomez’s Rare Beauty is back to business with a trio of mini bundles featuring the brand’s bestselling Soft Pinch Liquid Blush and items ...

Rare Beauty is seemingly capitalizing on that success with its latest launch. "Soft Pinch Liquid Blush, but make it contour," the brand's website says. It's made with a similar formula ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...