But he ended the dinner with a business proposal: Rakuten should become Barcelona’s new shirt sponsor ... the vanity of seeing his company’s logo emblazoned across the chests of the world ...

The Rakuten era begins ... which will be FC Barcelona’s main global sponsor, as signed in the Auditori 1899 last November 16, and whereby the firm’s logo will appear on the front of the ...

Japanese e-commerce giant Rakuten Inc. is paying 220 million euros ($235.4 million) to emblazon its logo on the FC Barcelona soccer team’s jerseys for four years, in one of the biggest ...

REUTERS - Barcelona have agreed a new four-year deal for their shirt sponsorship with Japanese internet retailer Rakuten worth 55 ... in 2006 by bearing the logo of UNICEF on their shirts while ...

A Barcelona spokesperson said Rakuten “will continue to be the club’s main global partner and global innovation and entertainment partner and that their logo will remain on the front of the ...

Rakuten will become FC Barcelona’s Main Global Partner and its first-ever Global Innovation and Entertainment Partner. With the Rakuten logo appearing on FC Barcelona match-day jerseys ...

Barcelona's president Josep Maria Bartomeu (L) and CEO of Japanese company Rakuten Hiroshi Mikitani display ... Mikitani but still no sign of how the logo will look. 14:20 | Both Bartomeu ...

The badges will be on the front left opposite the Nike logo and will ... and optimism,” said Rakuten Inc. founder and CEO Hiroshi “Mickey” Mikitani. “Like FC Barcelona, the iconic soccer ...

Since Barcelona and Spotify agreed to a sponsorship deal in March 2022, they have collaborated on a few firsts.