Qatar Airways is a name that’s become synonymous with luxury air travel and part of that comes down to how its cabin crew present themselves. The airline sets incredibly high standards for ...

Qatar Airways has unveiled an artificial intelligence (AI)-powered digital human cabin crew, a holographic figure named Sama 2.0, to assist passengers in designing curated travel experiences.

Qatar Airways enforces strict appearance standards for its cabin crew ... Women wear hats, and men wear ties. Every crew member must carry a spare uniform in case of spills or other messes ...

Doha, Qatar: Qatar Airways has introduced an in-house application that enables cabin crew to deliver personalised experiences to passengers. In its initial phase, the application offers real-time ...

With Qatar Airways launching an AI-enhanced version of its digital human cabin crew member, Sama, we explore what this means for the future of brand and customer experiences. Qatar Airways digital ...