MERCER ISLAND, Wash. — A serpent of the sky is bringing new heat to the coolest logo on ice. "The Kraken already have such a gorgeous, dynamic logo to start with," said Mercer Island artist ...

The Seattle Kraken have some really sharp logos. The NHL’s 32nd franchise, a team that will call Seattle home starting in 2021, unveiled their new name and color scheme today, and the consensus ...

But until Thursday, we didn't know the team name, nor the logo, nor the colors -- although speculation ran wild over what all of that would be. Now we know: It's the Seattle Kraken, and upon the ...

The Seattle Kraken logo was created in partnership with adidas. The logo is in the shape of an “S” in tribute to the Seattle Metropolitans, the first American hockey club to raise the Stanley ...

CEO and Seattle team president Tod Leiweke opened up a special press conference Thursday by revealing the name of the NHL’s 32nd franchise: The Seattle Kraken ... s primary logo, a sea-creature ...

“After Seattle Metropolitans requested that Kraken use a design concept that did not implicate the S-shaped logo, Kraken allegedly responded that they would be “going in a different direction.

The Kraken’s “S” logo is encased in a disco ball, which according to team materials “symbolizes a particular moment in the LGBTQIA+ communities’ journey to liberation…a time when queer ...