This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Near field communication (NFC) ...
Bluetooth proximity marketing is the gateway to a whole new era of targeting. It's a door that lets advertisers reach consumers and vice versa. If mobile devices give you always-on access to your ...
Mobile marketing company 5th Finger has partnered with proximity marketing specialist Aura Interactive to offer advertisers a BlueZone marketing platform featuring Bluetooth, Wi-Fi, SMS and MMS. The ...
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