Brands avoiding X for any reason may unknowingly be purchasing advertising on the platform through Google Ads. Jonathan D'Souza-Rauto, a martech and ad-tech consultant in the UK, described in a ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

The United Nations has asked tech companies to consider moving to business models that don’t rely on programmatic advertising to help reduce the spread of misinformation, disinformation and hate ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...