Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...

In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...

Before making a purchase, consumers want to know how products perform in real-life settings: A 2025 survey of Forbes Vetted readers found that 69% of respondents value firsthand testing. As the ...