Business leaders are faced with numerous decisions every day. The options and strategies are countless – and without deliberate planning, they are left always guessing at what to do. The way a company ...

Operating without a marketing orientation can leave your business vulnerable to companies that have a more customer-centric operation. Typically, companies that do not adopt a marketing orientation ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Khadija ...

In an e-commerce store, are you better to present your product facing right or left? That was the subject of some recent research that considered whether ‘swiping right’ had a bearing on the degree to ...

Apple just learned a $1.4bn lesson in how companies can be too product-oriented and not market-oriented enough. That is how much revenue the company will roughly lose after it recently cut sales ...

In the endless need for speed, digital leaders continue their shift from project to product orientation. However, this shift is not a “set it and forget it” initiative. It requires nurturing and ...

Political Marketing Consultant, Dr. Bernard Tutu-Boahene, says President Akufo-Addo’s opposition to calls for a reshuffle of his ministerial appointees is akin to product orientation in political ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Is an obsession with creativity distracting marketers from what matters, namely product and price in the 4Ps? That was the argument made by Marketing Week columnist and Mini MBA founder Mark Ritson, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...