The collection is tied to the sports film anthology series created by the hockey legend and entertainment executive Mat ...

WESTLAKE, Texas — Core-Mark International, a Performance Food Group company, opened submissions for its Curated program, a ...

Unless you are Mark Cuban-rich, you do not want to launch a new consumer brand at or below average ... who are already seeking a better product to achieve a specific outcome when stakes are high in ...

Both Kirkland and Member's Mark, the exclusive brands of Costco and Sam's Club respectively, are stamped across millions of ...

For example, if consumers prefer a generic product over a branded one, the brand is said to have negative brand equity. Such willingness to ignore the branded product might exist if a company has ...