There has never been a more critical time to consider the importance of perception in business. In his classic 2005 book, The World Is Flat, Thomas Friedman showcased how we must improve our global ...

We perceive the world through our five senses—our eyes, ears, skin, nose, and mouth are all receptors. Everything that comes into the brain enters through one of these doors. Because most of us take ...

A recent study shows that different people have similar brain activity when perceiving social situations. Researchers discovered an extensive neural network in the human brain that effectively ...

The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

In a recent study published in the journal Microsystems & Nanoengineering, researchers describe a groundbreaking novel fabrication process for a touchless interactive device ('skin') using a flexible ...