Premier Inn Middle East, a joint venture between Emirates Group and Whitbread, has launched its new Book Direct campaign, ...

Opened in May 2007, the 148-room Premier Inn Hotel on Alfred Street was developed by Straben Developments as part of the ...

Naturally, that starts with the price: a Premier Inn room in the heart of Dubai could cost as little as £35 (depending on availability) – a fraction of the price of some nearby properties.