In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Alex Hutchinson is a National Magazine Award-winning journalist and Outside’s Sweat Science columnist, covering the latest research on endurance and outdoor sports. New perk: Easily find new routes ...

Consciousness has long resisted neat explanations, but a growing body of research suggests the problem may lie in how we ...

Neuroscientists have been trying to understand how the brain processes visual information for over a century. The development ...

According to Anil Seth, professor of Cognitive and Computational Neuroscience at the University of Sussex, “perception, instead of just being a reflection of what’s actually there in the world, is ...

Why does the brain split visual spatial perception between its hemispheres? A new review by neuroscientists examines the advantages and trade-offs, and how the brain ultimately makes vision feel ...