In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users' purchasing decisions, is often challenging to implement. With so much competing for ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Industry experts predict limited freight growth in 2026 due to sluggish manufacturing and stable capacity, while emphasizing ...
Walmart’s top executives said Wednesday consumer behavior would be tougher to predict next year as financial strain pushes customers to be more cautious about spending their dollars. The retail ...
Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...
As a data scientist, I love the above quote by this icon of America’s favorite pastime. But obviously he never heard of Big Data analytics! In this first installment of the Big Data & Customer ...
In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Dr. Yaniv Altshuler, founder and CEO of Endor, which improves business decisions and ...
Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Enterprises have long been using cookies ...
Email senders trying to discern who is likely to buy may have a new tool: an artificial intelligence-based model that “predicts digital customer behavior and delivers personalized marketing insights ...
Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...
In our last installment of the Big Data & Customer Intelligence series, we ended up with a discussion of customer segmentation by using predictive analytics to lay focus on the customer groups most ...
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