This installment of Ad Age’s “Creativity Top 5” series looks at the best TikTok videos posted by brands over the past few weeks, which were certainly a chaotic time on the platform.

Even if you don't know it, there's a pretty good chance you've been to a millennial burger joint. As TikTok has recently noticed, there are numerous tell-tale signs, including, but not limited to, ...

Which traits and creative approaches do popular TikToks have in common? To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, ...