Johnson & Johnson is a global leader in the pharmaceutical, medical device and consumer health care products industries. Its key products include anti-inflammation drug Stelara, multiple myeloma ...

Drugmakers hope to see efforts that focus more on cracking down on pharmacy benefit managers while promoting drug innovation ...

The pharmaceutical-sales field ... or training sessions with the management team. Drug reps may also do lunchtime presentations at physicians’ offices, supplying lunch for the office staff and ...

RFK Jr.'s call to ban TV advertisements for prescription drugs reignited support for a bipartisan bill that would mandate the ...

The pharmaceutical industry reached an impressive market size of $1.56 trillion in 2023 and is expected to surpass $2.83 trillion by 2033, according to Vision Research Reports. Despite the industry’s ...

Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

Where can researchers look for a beacon of hope amid trying times in the pharmaceutical industry? Read on for answers.

To be successful in today’s competitive pharmaceutical environment, marketers need to be knowledgeable in diverse areas, such as product development and sales management, to address both the problems ...