General Mills, Whitebridge Pet Brands

General Mills to Acquire Cat Feeding, Pet Treating Business for $1.45 Billion
General Mills said it had agreed to acquire a North American cat feeding and pet treating business from European private-equity firm NXMH in a deal worth $1.45 billion.
General Mills is buying its fifth pet food business. Here’s why it could fetch more growth.
From an estimated $150 billion of spending in 2024, the category is expected to mushroom up to roughly $200 billion by 2030, according to estimates from Bloomberg Intelligence.
General Mills Acquires Whitebridge Pet Food for $1.45 Billion
General Mills Inc., known for cereal brands such as Cheerios, made its fifth acquisition in the pet food sector since 2018 by buying the North American unit of Whitebridge Pet Brands in a deal valued at $1.
General Mills to acquire Whitebridge Pet Brands for $1.45 billion
General Mills said on Thursday it has entered into a definitive agreement to acquire Whitebridge Pet Brands' North American premium cat feeding and pet treating business in a transaction valued at $1.
General Mills buying Whitebridge Tiki Pets, Cloud Star brands
The deal is the fifth major pet-food acquisition for General Mills since it reentered the space in 2018 with its purchase of Blue Buffalo.
General Mills makes another blockbuster pet play with $1.45B deal for Whitebridge's brands
General Mills (GIS) announced on Thursday that it has entered into a definitive agreement to acquire Whitebridge Pet Brands’ North American premium Cat feeding
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General Mills Dives Deeper Into Pet Market With This $1.45 Billion Acquisition: Details
General Mills to acquire Whitebridge Pet Brands' NA premium cat feeding and pet treating biz from NXMH for $1.45B.
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