According to Natalie, it’s all about the wash when it comes to finding slimming jeans for your body type. “Slim, well-fitting ...

Two decades ago, fashion-technology company Alvanon set out to help online shoppers find the perfect fit. Now its vision is approaching reality. Alvanon is developing a consumer app for people to ...

If you’ve ever looked at a photo of someone on Instagram, taken in their taut belly and then felt terrible about yourself, you’re not alone. Why else would so many of us be on diets, spend hours ...

Raised by NASA engineers and trained in consulting, one founder turned a single bad shopping day into a $5M AI-powered fashion company with a 1% return rate. Her tech now helps 300+ brands fix fit, ...