If you're a Pepsi person, you'll want to know how the soda got its name. The 127-year-old brand has a history you may not ...

enveloping them in this new, happening peer group. "Pepsi Generation" worked because it reached consumers on a number of levels. This simple slogan was an advertising gimmick with numerous ...

Pepsi's new global campaign "Refresh the Game" stars Alexia Putellas, Lauren James and legends like David Beckham and Pelé.

With the release of Starry, Pepsi’s new lemon-lime soda ... but in reality segmenting your consumers by age or generation is absurdly broad. The sugar-water graveyard is littered with brands ...

A more colorful new world was underway. Talkin’ ‘Bout My Pepsi Generation Pottasch was prescient ... ratio of hits over misses. The slogans change. The stars change. But it’s basically ...

“Pepsi. The choice of a new generation,” intones an uncredited Martin Sheen with sober, Captain Williard gravitas — punctuating a slew of spots that brought Spielbergian production values to ...

The new logo, Dheensay believes, leans heavily on the nostalgia factor, which is something the older generation that grew up consuming Pepsi can relate to. Simultaneously, the logo-refresh appeals ...

That’s right. The most profound tectonic shift in recent American history may not have been the reelection of a convicted ...