If you're a Pepsi person, you'll want to know how the soda got its name. The 125-year-old brand has a history you may not ...

Michael Jackson has been the face of Pepsi advertising on more than one occasion. In 1984, Jackson participated in the company's "Generations Choose Pepsi" campaign.

What were the objectives for the creative work? Our commercial objective was to increase Pepsi Max's share of market. Our marketing objective was to increase penetration of Pepsi Max. Our ...

The soda brand is sharing the mobilized game through social media. Consumers will be able to play a new version of the famous game with a 90s and Crystal Pepsi theme on mobile devices. Users can ...

After years of heavy discounting and adapting big American TVCs, in 2012 Pepsi Max had lost relevance to the primary consumer (18 – 34s) 1 Those still buying cola were buying Coke (a brand with 4 ...