Why did you really buy SodaStream, Pepsi? Answer that (with soul) and you might become the choice of a new generation.

What were the objectives for the creative work? Our commercial objective was to increase Pepsi Max's share of market. Our marketing objective was to increase penetration of Pepsi Max. Our ...

New flavors are often used as a way for legacy soda companies to reach younger consumers who have a palette for novel flavors. Cherry is a purposeful choice from Pepsi as Pinterest named cherry a ...

The soda brand is sharing the mobilized game through social media. Consumers will be able to play a new version of the famous game with a 90s and Crystal Pepsi theme on mobile devices. Users can ...

in 2012 Pepsi Max had lost relevance to the primary consumer (18 – 34s) 1 Those still buying cola were buying Coke (a brand with 4 times the marketing budget, bigger distribution, and a consistent ...