Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

Deep in the heart of Coca-Cola territory ... to at least consider Pepsi as “a possible alternative, and to just capture attention.” “They’re not going to be standing in the street at ...

Both companies are showing off plussed-up versions of their branded soft drinks at the National Restaurant Show this year as ...