Hairstylists have previously shared with us that when choosing a shampoo, you'll want to make sure the ingredients are suitable for your hair type. For instance, some Pantene Pro-V products ...

Pantene's purple shampoo is designed for those who are specifically looking to become silver foxes by reducing dullness in gray hair, making more of a sleek silver. Gray hair can tend to yellow ...

If I wash my hair in the morning, then I usually air-dry it. In warmer weather, if I walk walk my dog, by the time I am back in, it is usually nice and dry! I love using the Pantene Pro-V Daily ...

Are luxury shampoos worth the splurge, or are budget options just as effective? Explore a firsthand comparison between Redken and Pantene to uncover whether high prices truly deliver better results.

This case study shows how Pantene introduced its newest product, Cora, into China's highly competitive hair care category, targeting young users through social media and mobile to build a community of ...