Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...

If you’re in the market for a marketing automation platform and you’ve done any initial research, you’re probably feeling overwhelmed. Businesses these days are spoiled when it comes to choosing ...

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. IBM has designed the service, an IBM Smarter Commerce offering, for ...

If you own a small business or are doing marketing for one, especially if this is your first foray into internet marketing, HubSpot could be a really solid tool for you to try. Hubspot offers users a ...

The world as we know it today has changed dramatically to the world we lived in 5 or 10 years ago. The landscape has changed dramatically thanks to the amazing inventions and discoveries made. It has ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

The Internet and the exploding amount of data have transformed how businesses interact with, market to, and transact with their customers. Personalization of offerings, e-commerce, targeted ...

Yield Software (http://www.yieldsoftware.com), a leading provider of internet marketing software, today announced it raised $6 million in Series B funding. The ...

Intuit has integrated the online marketing software gained through its $423.5 million acquisition of Demandforce with its QuickBooks accounting software, giving small businesses a way to make closer ...

Social media is one of the top features of the internet right now, and so are the people in it who regularly create content for other people to see. Before, businesses focused on developing their ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...