Goals and objectives are statements of what you want your small business to accomplish. These can also be described as strategies and tactics. Goals, or strategies, are usually set first, followed by ...

Stakeholders include anyone who has an interest in how well your business performs. This includes employees, customers, shareholders, trade unions, management, customers, communities and vendors. Each ...

I have been preaching since the beginning of the year that you need to have a well documented strategy with well thought-out supporting goals and objectives to ensure your employees are doing the ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...