Nike has had tremendous success with the Big Bubble remastering for the 30th anniversary of the Air Max 95. Following its ...

Sneakers getting turned into bags is nothing new, plenty of Jordans have had the treatment, but this is the first time the Air Max 95 has made this transformation. This Nike Air Max 95 backpack ...

Nike needs to reestablish its cultural resonance with emerging spheres of influence. Currently, the product feels a bit toy town and repetitive – its distinctive air bubble tech hasn’t felt ...