LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 billion. But James' future with the Oregon-based company was far from a certainty,

Bron ended up siging with Nike for $87 million in 2003 which later turned into a lifetime deal worth $1 billion.

The best pitch that I got, where I thought I was going to end up, was actually with Reebok. At one point, I went to their meeting, and I sat down across from their CEO and the guys

LeBron addressed the tweet on this week’s episode of New Heights after Jason Kelce brought it up. “I saw that tweet throughout all of my 30s and I laughed at it so hard every