Positive shapes are the shapes of actual objects. Negative shapes are the areas between these objects. The way positive and negative shapes act together creates the atmosphere of a composition.

In Blackbird in Snow, the bird and branches take up positive space in the top half of the frame. The bottom half of the composition is almost entirely negative space. This creates a sense of ...

This leaves an area of positive charge in the desk near the plastic. The negative plastic and the positive area of the desk attract. When the balloon is rubbed on hair or clothes, electrons move onto ...

To make decisions, neurons assess at every moment whether the stimulus is positive or negative. If it is positive, there is a tendency to approach, while if it is negative, an aversion reaction ...

The ranking was based on data from the BrandIndex Buzz Poll, which regularly asks respondents this question: "If you've heard anything about the brand in the last two weeks, through advertising, news, ...