ESPN Turns to Pharrell Williams to Launch Campaign for NBA Games on ABC (Exclusive)
ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday.
Awful Announcing7mon
10 easy ways to fix ESPN’s NBA Finals presentation
NBA fans have a clearer sense in their head ... For instance, it used to be that these games would have the ESPN logo on the scoreboard while also including the ABC channel bug off to the side.
ESPN To Use Pharrell Williams And ‘Piece By Piece' As Face And Anthem Of ‘NBA Saturday Primetime On ABC'
ESPN has tapped Pharrell Williams to lead its newest campaign promoting NBA Saturday Primetime on ABC. The multifaceted ...
ESPN nabs Pharrell Williams for NBA Saturday Primetime campaign
ESPN has teamed up with Grammy-winning musician and Louis Vuitton creative director Pharrell Williams to ignite excitement ...