Falling under the Mark Anthony Group umbrella, mike’s hard shares its lemonade stand with innovative and groundbreaking brands like HARDER and White Claw Hard Seltzer.

She didn’t know that it was hard seltzer until we pointed it out ... a juice pouch in their child’s lunch box and not a Mike’s hard lemonade or any other alcoholic beverage that can easily ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...

Mikes Hard Lemonade is my go-to drink year round, and while it’s just perfect out of the bottle, there are times it can be ...

Mike’s Hard Lemonade, a ready-to-drink alcoholic beverage, created the first ad campaign within other ad campaigns to recruit 18- to 24-year-old drinkers, cement Mike’s as a beer alternative and ...