Mikes Hard Lemonade is my go-to drink year round, and while it’s just perfect out of the bottle, there are times it can be fun to use in a fun cocktail! I had some girlfriends over for a mom’s ...

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Mike’s Hard Lemonade Co. is the fastest growing beer company in America and a top-ten brewer, due to a growing portfolio of premium flavored malt beverages. Falling under the Mark Anthony Group ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...

Mike’s Hard Lemonade, a ready-to-drink alcoholic beverage, created the first ad campaign within other ad campaigns to recruit 18- to 24-year-old drinkers, cement Mike’s as a beer alternative and ...