GREENVILLE, S.C. (Feb. 6, 2017) — Group Michelin is shifting its marketing/advertising strategy away from the animated world of the Michelin Man to "real-world scenarios" where Bibendum makes cameo ...

In 1891, Édouard Michelin did something remarkable: he created the first removable pneumatic tire. Unlike previous tires that were glued onto wheels, this detachable design allowed for easier and ...

The new ad features the Michelin Primacy MXM4 tire, which Michelin claims can help drivers stop their cars up to 29 feet shorter than on Goodyear Assurance ComforTred Touring Tires. The new ad will ...

Michelin is launching the fourth ad in its first global advertising push, the two-year-old "The Right Tire Changes Everything" campaign. The new element talks about safety, and features the Michelin ...

NEW YORK — Michelin rolled out a global media campaign Tuesday that touts the cost savings of its tires as it fights for market share in an increasingly competitive market. The campaign features the ...

There’s a lot of baloney riding on their tires. Michelin North America is being forced to cough up $375,000 — of which Arizona gets $22,500 — because of ads that claimed its tires were fuel-efficient.

Attorney General Kelly A. Ayotte announced a multi-state settlement with Michelin North America, Inc. of Greenville, South Carolina, regarding alleged representations Michelin made in its advertising ...

NASHVILLE, Tenn.NASHVILLE, Tenn. — Michelin North America has agreed to pay 17 states a total of $375,000 to settle an investigation into advertising claims last year that its tires could save drivers ...

Founded in 1871 as Continental-Caoutchouc und Gutta-Percha Compagnie in the German city of Hanover, Continental is celebrating its 150th anniversary this year. The auto parts company started as a ...

GREENVILLE, S.C. (May 14, 2009)—Michelin North America Inc. has agreed to pay 17 states $375,000 for the cost of the investigation of alleged misrepresentations in advertising of its fuel efficient ...