True Religion's new collection puts its logo front and center. The denim brand released Exaggerated Icons, a men's and women's collection that fuses past and present styles inspired by its ...

Buckley said one of True Religion’s biggest assets is its customer base of 15- to 40-year-old men and women of all ... “They’ll pay $29 or $39 for a T-shirt, $60 to $70 for pair of jeans ...

The collection also offers graphic T-shirts and zipper hoodies, a distressed cap, knit beanie and bandana. The first part of the collection is available now on True Religion's website for $20-$259.

Tips to help you tell the bona fide jeans from the fakes: * True Religion sews a security tag beneath its jeans’ (and T-shirts’) inside ... doesn’t make men’s jeans bigger than size ...

LOS ANGELES--(BUSINESS WIRE)--True ... men’s and women’s collection fuses past and present styles inspired by its original horseshoe and buddha logos, reimagined and exaggerated across t ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. True Religion, the designer denim brand that had its ...