A lot of excitement and optimism surround the potential of social media for marketers-after all, that is where attractive audience segments are starting to amass-but just like any marketing medium, ...

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Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce shops, managing social media and marketing ... wide range of plan choices for ...

This series focuses on email, content, and social media metrics. The practical measurement and analysis techniques Katie and Chris share will prepare you with the insights you need to scale your B2B ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year ... and media investments are performance-driven paid media, measurement and attribution ...

Nielsen has announced a partnership with social video platform ... value of each element of their media plan,” Ameneh Atai, the General Manager of Audience Measurement at Nielsen, said in ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...