A lot of excitement and optimism surround the potential of social media for marketers-after all, that is where attractive audience segments are starting to amass-but just like any marketing medium, ...

But, how do you get there? That’s where a marketing measurement plan comes in. This framework acts as a blueprint, outlining the critical components that keep your marketing data and analytics ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

This series focuses on email, content, and social media metrics. The practical measurement and analysis techniques Katie and Chris share will prepare you with the insights you need to scale your B2B ...

Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce shops, managing social media and marketing ... wide range of plan choices for ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year ... and media investments are performance-driven paid media, measurement and attribution ...

Up to 95% of B2B marketers produce social media content, according to the Content Marketing Institute. However, marketers often struggle to measure and communicate its value to senior leadership, ...