Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

Quality improvement methodologies and the analyses that are performed within your organization are only as good as the data ...

Parents or caregivers could reliably make anthropometric measurements such as height, weight, and head circumference.

Discover why emotional engagement is redefining audience measurement. Learn how AI-powered tools like facial expression ...

Chemical storage facilities, whether for raw materials, intermediates, or final products, pose significant measurement ...

Red Pitaya, which does software-defined instrumentation, unveiled next-generation hardware akin to the "Raspberry Pi of measurement" gear.

An international team of researchers at the Karlsruhe Institute of Technology (KIT) has developed a new method for analyzing actinides. The method provides unique insights into the electronic ...