While Hasbro spent billions on eOne in the hopes of producing films like Marvel Studios, the Barbie company launched a film division but emphasized licensing for film and TV properties. By Etan ...

Hasbro and Mattel have joined forces to create co-branded toys and games, the companies announced Monday. According to Mattel, the two global toy companies have entered into multi-year licensing ...

Netflix has actually been cementing its place in consumers' hearts and minds in ways well beyond just giving them something to watch for some time now.

Let’s back up. For a long time now, Hasbro has had a rule that while other companies besides themselves or Japanese license partner Takara can make Transformers toys — like threezero’s high-end ...

While Bob the Builder is not technically based on a toy, Mattel is adapting the children's TV series into a new animated film. According to Variety, Anthony Ramos (In the Heights, Transformers) is set ...

In an unexpected but exciting crossover, Mattel is combining the worlds of Masters of the Universe and Hasbro's Transformers. We have already seen a few of these figures, like Man-At-Arms, who dons ...

Now is the time to pick up some of the hottest toys out there ... as Amazon's Holiday Shop is offering up deep discounts for ...

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

April 25 (Reuters) - Mattel Inc (MAT.O), opens new tab and Hasbro Inc (HAS.O), opens new tab are expected to issue downbeat outlook for 2023 when they report quarterly results this week, as the U.S.