Even with the plethora of research available, there's no one-size-fits-all solution in content marketing, and A/B-testing your titles is key to discovering what's right for your individual brand.

• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

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Till now, no Marvel movie has had a punctuation mark in the title to spark so many discussions and debates. The moment Thunderbolts* was launched, fans and followers were intrigued by the asterisk ...

Paris-based Ubisoft develops and distributes entertainment products globally, including more than 1,000 videogame titles. Keeping track of the marketing collateral for such a huge inventory was a ...