Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

“You’re not going to turn to a huge celebrity when you need a recommendation for an electrician or an aesthetician,” ...

New report reveals rising acquisition costs, shifting consumer trust signals, and the AI-driven future of FinTech marketing ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Artificial intelligence isn’t going away anytime soon. Industry executives see untapped potential in that promise—especially ...