And they also tell the story of an excited flight attendant who spotted the jewelry and then realized they were the Rainbow Loom people. Ng now enjoys autographing Rainbow Loom kit boxes for kids ...

Loom band products account for nearly every one of Amazon's top 50 best-selling toys. Their cheap cost has fuelled their popularity - kits cost around £15 and packets of bands can be bought for ...

We started by looking through her rubber band loom kit she purchased earlier this summer. As I browsed through the various colors, I was flooded with optionsreminding me of the multitude of colors ...

The Rainbow Loom kits went on sale for £10 in summer 2011 and the rest, as they say, is history. Last year his company was reported to have made $44 million (£25 million) last year alone and ...