Turns out the Nike swoosh is more than just a feel-good logo. It actually lights up your brain. Scientists using MRI scans report that strong brands triggered activity in parts of the brain ...

In the project, Gozetlik reinterprets familiar Western logos as neon signs that seem plucked straight from the side of your local Chinese restaurant ... logos stick in our brain.

Who DOES like logo redesigns? When was the last major ... or anything else you think would be perfect for Brain Buffet, share it with us! Email me, leave it as a comment below, or send it over ...

Duke researcher Gavan Fitzsimons talks with NPR's Susan Stamberg about his study on logos and the brain. Now that we know how an iPod shuffle function works and you took notes, right, we offer a ...

The research team wanted to know how the brain determines what and how much to eat when someone has several good food options. It's a situation people face daily, if not at buffets or potlucks, then ...