In the project, Gozetlik reinterprets familiar Western logos as neon signs that seem plucked straight from the side of your local Chinese restaurant ... logos stick in our brain.

Duke researcher Gavan Fitzsimons talks with NPR's Susan Stamberg about his study on logos and the brain. Now that we know how an iPod shuffle function works and you took notes, right, we offer a ...

The research team wanted to know how the brain determines what and how much to eat when someone has several good food options. It's a situation people face daily, if not at buffets or potlucks, then ...

Every day, our brain makes thousands of decisions, big and small. Any of these decisions - from the least consequential such as picking a restaurant to the more important such as pursuing a ...