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Filling in a notable gap left in its previous earnings report, Microsoft has announced engagement statistics for its business-to-business social media platform Linkedin, highlighting major increases ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

LinkedIn engagement pods are groups of users who boost each other's content to game the algorithm. While against LinkedIn's rules, pods exploit the platform's craving for engagement, driving ad ...

With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B ...

LinkedIn has been gradually rolling out a TikTok-like video feed. Some creators say making videos has supercharged their engagement on the platform. LinkedIn is encouraging creators to post "short" ...

LinkedIn ad revenueGood news for LinkedIn influencers! After introducing Tik Tok like videos, the professional networking platform will share ad revenue with the creators for the very first time. The ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. LinkedIn is ...

LinkedIn’s Creative Labs released a comprehensive study on B2B video advertising – analyzing more than 13,000 video ads to uncover what actually drives engagement, connection, and business impact.

Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% ...

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise. For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including ...