Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization ...

The new campaign The Network That Works For You marks McCann’s first creative work for the professional network.

In its newest promotional campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately showcasing the B2B social-media platform’s suite of evolving AI ...

Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve ...

In today's digital advertising landscape, LinkedIn has established itself as the premier platform for B2B marketing. With its massive user base exceeding one billion members and sophisticated ...

LinkedIn has launched a new global brand campaign, ‘The Network That Works for You,’ developed in partnership with McCann. Marking McCann’s first major creative work for the platform, the campaign ...

LinkedIn’s chief marketing and strategy officer, Jessica Jensen, has built her leadership philosophy around one core principle—curiosity. She likens it to a kaleidoscope that shifts patterns with ...