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The script for the Lexus ES ad was developed by IBM's Watson artificial intelligence system. Watson basically figured out how to hook us emotionally. Sean knows far too much about Marvel, DC and Star ...

Lexus might be a mostly SUV-focused brand these days, with a packed lineup that moves up from the entry-level UX through the NX, RX, three-row TX, and then to the off-road GX and LX models. But even ...

Computers aren’t going to replace creative pros — but machine learning and artificial intelligence can be powerful tools in the storytelling process. That’s the takeaway from Lexus’ newest ad, which ...

Compared to the 2025 model, the 2026 Lexus ES is 6.5 inches longer overall, and the wheelbase is stretched by 3 inches. These elongated proportions go with a new design that’s perhaps a tad more ...

The Lexus ES has been around for some time now, debuting in the States in 1990. Traveling throughout the years, Lexus has maintained this sedan to offer top-notch comfort and convenient features. It's ...

Expert Opinion: The ES sedan serves a very important role in Lexus’ lineup. It makes for a great, entry-level luxury sedan in its base form, but with 14 trim levels and several powertrain options, it ...

View post: Mitsubishi’s New Video Suggests the Pajero Is Returning—And Soon The Lexus ES has been a staple of the Lexus portfolio since its debut in 1989. Its reputation is largely one of “fancy Camry ...