Sustainable lead procurement requires a clear framework that defines the audience, lead quality standards and internal ...

Getting lead generation (lead gen ... that my team recommends for amplifying outcomes and building a sustainable pipeline in today's complex B2B landscape. 1. Personalization Powered By AI ...

Matt Hummel, CMO, Pipeline360, discussed findings from the company recently released 2025 State of B2B Pipeline Growth Survey ...

And when integrated with CRM and other marketing platforms, virtual-events data allows marketers to segment their audiences, optimize lead-generation strategies in real-time, personalize follow-up ...