Years of optimization and personalization have left marketing chasing metrics over meaning. Clean data offers a way to rebuild trust. The post Rethinking marketing’s relationship with data appeared ...

As a longtime provider of multi-channel marketing data, with a focus on B2B data, I recognize the value of connecting with the right decision-makers at the right time in their buying journey. Many ...

Geolocated advertising data obtained by Le Monde and its partners allowed the identification and tracking of several EU ...