Since then, it’s been offered four different times ... But in October 2024, Lay’s revived the beloved flavor showdown when it called on fans to submit their most unique chip ideas.

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country.

The Lay’s potato chip company is asking fans to decide on a future flavor for its lineup. The finalists for the “Do Us a Flavor” contest have been announced and this year’s competition ...

The three final flavors were submitted by fans across the country, with the winning flavor set to win the grand prize of $1 million.

Lay's received more than 700,000 submissions from fans across the country for their "Do Us A Flavor" contest. Here are the 3 finalists.

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country.