Others change color in cold water. Watching that process unfold has become a pastime in itself, and there are thousands of L.O.L. Surprise unboxing videos on YouTube to prove it. One, a 13-minute ...

Others change color in cold water. Watching that process unfold has become a pasttime in itself, and there are thousands of L.O.L. Surprise unboxing videos on YouTube to prove it. One, a 13-minute ...

But thanks to YouTube, they have fallen in love with "unboxing" videos. This very unsexy name refers to the surprise reveal of a YouTube star opening a toy in front of a camera. Naturally ...

Toy makers, who are experts at capitalizing on children’s weird interests, have now figured out how to make a toy that replicates what kids like about unboxing videos. Enter the L.O.L. Surprise!

Similarly, L.O.L. Surprise has quickly capitalized on mystery ... It explains the popularity of the “unboxing” videos, certainly, but it also helps explain the popularity of subscription ...

Larian went straight to his design team with direct orders: “I said, ‘We need to make the ultimate unboxing toy.’” The M.G.A.E. creative team’s response, L.O.L. Surprise! dolls ...

The LOL Surprise! dolls reveal different outfits ... the plastic dolls that parents should be worried about. He said the 'unboxing' process that was attached to the dolls — in which the children ...

with each one featuring 20 surprise accessories inside as part of the popular LOL Surprise 'unboxing' experience that first catapulted the brand to fame when it launched back in 2017. The dolls ...

The L.O.L. Surprise! phenomenon, which took off in 2016, took a cue from the YouTube generation’s love for low-tech “unboxing” videos by building that sensation into the toy itself.

LOL Surprise shot to fame a couple of years ago ... surprised at what she found inside after being promised the 'ultimate unboxing experience' with '60 plus never before seen surprises inside ...